Spike Jonze is an American director, producer, screenwriter
and actor, and was the man behind “Her” (2013) and “Where the Wild Things Are”
(2009). He has also been behind advertisements, TV shows and more importantly
Music Videos, making him pertinent to the work we are doing currently. He also
was a co-creator of “Jackass”, meaning he’s very experienced in a variety of
fields.
Jonze is most well known in music videos for his work with
The Beastie Boys (“Sabotage”, “Ricky’s Theme”), Weezer (“Buddy Holly”, “Island in the
Sun”), Fatboy Slim (“Praise You”, “Weapon of Choice”)
and more recently Jay-Z and Kanye West (“Otis”) and Arcade Fire (“The
Suburbs”).
His music videos are renowned for being “fun, cool,
hilarious, ubiquitous and massively influential” – the video for “Praise
You” in 1999, Jonze ‘invented’ flash-mobs, and “Weapon of Choice” featured
Christopher Walken dancing in a manner most who know the actor would not expect
from him.
Jonze's breakthrough video, for the song "Sabotage" by
the Beastie Boys, was an inspired take-off on 1970s cop shows. The video earned
four MTV Video Music Awards, including one for Jonze (best director). Later
that year, Jonze “cemented his reputation for innovation and creativity” with
his memorable video for Weezer's "Buddy Holly," in which
the alternative band performed their hit single in the middle of what appeared
to be an episode of the 1970s sitcom Happy Days.
A decently detailed summary of Jonze's work; however, we haven't quite nailed what (if anything) makes a Spike Jonze video a Spike Jonze video. I'm trying to encourage everyone to consider auteur theory here, which can be a good grade booster at the top end, if applied to your own videos.
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