Audience Research - Music Video Survey & Questionnaire

As part of my audience research, I have constructed two surveys for my target audience to complete, regarding their personal music habits. The first, an online survey on website SurveyMonkey, will be able to reach a broad audience and as people can view it at home, it focuses more on the artist and aspects of music videos rather than lifestyle.

The survey can be completed here: https://www.surveymonkey.com/s/N5BRYPS

In the survey, I ask the following questions:
1) How old are you?
2) What is your gender?
3) What are your favourite musical genres?
4) How do you consume music?
5) How often do you attend musical performances?
6)

Here is an image of the artist I will be working with, Abandoning Sunday. What would you expect this artist to be like, style-wise? What impression do you get of the artist?

7) Have a listen to this track by Abandoning Sunday. How would you rate this song?

8) What type of music video do you prefer?

9) In your opinion, what makes a good music video? What is your favourite video and why?

Questions 1 and 2 help me to identify who it is completing my survey. From my audience profile I found my artist appeals to teenagers, young adults and adults alike, and both genders.

Questions 3, 4 and 5 are quantitative, closed questions, where I can see my audiences habits regarding music. If they attend lots of concerts, they are passionate about music, and their opinion may be more valued, and could form a good part of a focus group, especially if they select any of the four genres I identified in my Audience Profile (Rock, Acoustic, Pop Punk, Hardcore) as genres that are common interests for my artists fan base.

I decided to use an image question as it could be important when constructing magazine advertisements and getting a good image, as well as for digipaks, and it also helps the audience get an understanding for my artist. Question 7 is unique to the online survey as I can't show people the music video on the street.

Questions 8 and 9 will help me understand what my audience expects of my music video, or what they will enjoy in it, helping me on a commercial level.

The physical questionnaire will contain additional questions (and not Question 7).

These are:

- List three of your hobbies - this will help me understand the lifestyle of my audience, and perhaps what intertextual references will be beneficial to include.

- Who is your favourite artist at the moment? - Hopefully due to my placement when conducting the questionnaire, I will get relevant people answering my survey with the right music taste to help me, and this question will help me identify who will be more relevant, like the genre question.

- If you are willing to be a part of future research and form part of a focus group, what is your preferred contact detail? - Self-explanatory, to see who is willing to form my focus group.