How my Focus Group helped to inform changes to my Video

After conducting my initial audience research, I created a Focus Group of 6 people to which I would consult in more detail regarding changes I could make to my ideas to make my video as effective as possible for the genre whilst still including the technical aspects that needed to be observed, such as intertextuality and "Britishness".

During the initial discussion, they echoed my thoughts to change from the initial idea from the first Treatment drastically, and eliminate the character who would be playing the guitar, as it mis-portrayed the star image and didn't add to a narrative, which was what my questionnaire found to be most engaging.

Examples of Physical Questionnaires. 

The initial responses shaped my first draft, and after completing my first draft, I created a Questionnaire that I distributed to my Focus Group via E-Mail.

Focus Group Questionnaire

This was sent out to each member of the group who then replied to the E-Mail with a completed questionnaire, seen below, with Elisha's E-Mail.

From these responses, the focus group effectively helped shape the changes from my First Draft to my Final Cut. The most striking concern was in Elisha's response, she described the plot as something completely different to what I had intended (Hall, Preferred/Oppositional Readings) and had misunderstood the video due to the gaps that were in there.

Elisha's Response to the Plot Question.

 However in general Elisha's response was one of the most helpful, as she picked out how I made use of Britishness and Intertextuality and links to Goodwin's theories such as the links to lyrics, seen below in a more complete example of her response.

 This showed I was along the right lines with my First Draft. However, in Jack's response, he picked out that the editing and some scenes seemed "repetitive or slightly too long"- as a result, I made the intro section with Elliott shorter, including clips with Ria in this section, and then also eliminated shots that were similar in the Bridge, and replaced them with clips of Ria's side of the story, to enhance the narrative.

As a result, the finished video differes hugely from the initial shot list, but the greatest change was that right at the start, where the initial shot list changed drastically, and then small adjustments were made to shots to make it more appropriate- for example, the intro remains very similar, and in the shot list, shots such as "group in the city", changed to "group in the streets". 

This all contributes greatly for when it comes to answering Question 3 of the Evaluation, what did you learn from your audience feedback.