Now that my First Draft Cut is completed, I can show my video to my focus group. My focus group was established from people who completed physical questionnaires and those who I got in touch with after they filled in the online form.
I have a focus group of 6 people, 3 males and 3 females, of varying ages from 14 upwards.
I will also include two responses from two adults, as although my primary target audience is young people who can identify with the representation in my product and the issues it deals with, the artist still appeals to older audiences.
These are the questions I will ask my focus group in a questionnaire:
1) Name/age/gender
2) What are you first impressions of the music video? Does it suit the song?
3) Did you follow the story? If so, state a brief outline of what happens.
4) Was there any area where you did not follow the story? State if applicable.
5) Do you feel that the visuals create a direct link to the lyrics and represent any issues?
Now, more in-depth questions:
6) Is the split between the two narratives noticeable and clear? If not, how can I improve this?
7) Does the pace of the editing match the song? Is there any section you found too slow or too fast?
8) Did a particular shot stand out to you? If so, why?
9) Please list any shots you feel are unnecessary.
10) Did you notice the intertextual features (links to other media) in the man's room? Please state
11) How does the video portray Britishness or typical British values in a shot or idea?
12) Any other thoughts? Please state
I will be sending emails or messages to my focus group with a link to the unlisted video of the First Cut Draft on YouTube as well as the Questionnaire on a Word Document attached.
My focus group is:
- Elisha Jacobs (18)
- Ria Hopwood (16)
- Rebecca Lawler (16)
- Jack Osborne (17)
- Daniel Hampton (18)
- Max Hopwood (14)
plus Gerry Attoe and Dean Ward (adults), TBC indicating I am yet to hear back from them saying they will complete a questionnaire.
I will be sending out the links in the coming days, so if necessary I can obtain any extra shots whilst filming the final shots left to complete the few gaps left to finish the video.
Below is a screenshot of my questionnaire as it will appear to my focus group. Most of the focus group I will be able to give this to in person as they will be able to watch the video collectively, but others will not, as they live outside the immediate area, and so they will email a completed version back to me.
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