- Todorov: Narrative Theory. This is where a music video will follow a distinct form when it is a narrative video. This will be the transition from an equilibrium, to a disruption, which is then resolved to restore equilibrium.
- Uses and Gratifications Model: this is the theory that audiences seek out the media that wish to consume, and focuses on what the audience does with the media text, rather than what the media does to audiences (which is another theory, the Hypodermic Syringe or Effects Theory).
- Reception Theory: The opposite of the Effects Theory, that sees media consumption as active rather than passive, and focuses on what audiences do to the media
I can apply each of these theories to my media analyses. Firstly, I can apply Todorov's Narrative Theory to the video of "Backroads" by Lonely the Brave, which I have analysed. The video adheres to the theory as first there is an equlibirum, and then a disruption in the form of the Kiev Riots, and then the restoration of equilibrium when the skaters return to being free.
Regarding the Uses and Gratifications model, I could apply this to my analysis of Deaf Havana's digipak for "Old Souls". The inside of the digipak is a completely clear blue sky and beach with nothing noticeable to the audience- this leaves the audience open to decide what it shows about the band, their music etc.
Reception Theory could be applied to my other digipak, Real Friends' LP "Maybe This Place is the Same and We're Just Changing" includes the Fearless Record label logo, and so some members of the audience, who may not know the band, will see this and listen to the music, hence why the designers chose to include it, to create label identity, and many of the choices Real Friends would have made regarding artwork would be as a response to the themes present in the Pop Punk genre that the audience has grown to expect from such a product.
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