Hey! My name's Joe and this is where I'll post my notes & work related to my A2 media studies over the next year or so.

Tuesday, 24 June 2014

Shortlist of Unsigned Artists

Here is a shortlist of Unsigned artists that I could consider working with for producing a Promotional Package.

Call It Reckless
Similar to: Paramore, We Are The In Crowd, Tonight Alive
Call It Reckless are a 5-piece female-fronted Pop Punk band from Norwich.
Vocals: Rachael Holland. Guitar: James Harpham, Tom Griffiths. Bass: James Bussey. Drums: Marc Allum.
Singles/Music Videos: Worry About You, I Know Better
EPs: None [Exc. Demo EP on Bandcamp and iTunes Singles)
Contact: Twitter: @CallItReckless_

I've seen Call It Reckless perform live twice, firstly at Norwich Arts Centre where they supported pop punk band Neck Deep, and then again at Epic Studios, Norwich, where they were supporting Natives. At the Natives gig, I met the band afterwards, and so already have links upon which I can begin contacting them. At the time of writing this, I have emailed the band enquiring as to whether they would be willing to work with the project. Also, as they are from Norwich, I could easily contact/liase with them.

As the pictures above illustrate, this band could be a very strong candidate!

Hours
Similar to: Lower Than Atlantis, Deaf Havana, Decade
Hours are a 5-piece pop rock band from Norwich.
Vocals: Ian Badle. Guitar: Ashley Hannan, Keiran Livingstone. Bass: Rob Aiano. Drums: Ryan Nutter.
Contact: Twitter: @HoursUK
Singles: Crossfire, Casino Lights (Bandcamp)
Hours also supported Natives at Epic Studios, and despite technical difficulties, the band performed very well and impressed. They recently released the video for "Crossfire" but are still quite small. Also, being from Norwich, they are very close and so could easily be contacted.

The Afterparty
Similar to: I Divide, All Time Low, Natives
The Afterparty are a 5 piece Rock band hailing from London, who released their mini-album "Distances" in 2014. Despite having a growing fan base, of around 25K followers on Twitter, the band remain unsigned.
Vocals: Nic Matthews. Guitar: Matt Semmens, Joe Roshier. Bass: Dave Sheard. Drums: Matt Russell.
Singles: Open Road, Liar Liar
EPs: Distances
Contact: Twitter: @AfterpartyUK
Upon hearing "Open Road", I became a very big fan of this band- however, the video is very well constructed, and the band may be slightly too big already to work with, but they are still unsigned.

Hunter & The Bear
Similar To: Mumford & Sons, Passenger, City & Colour


Hunter & The Bear are a folk band from London that had great recognition with their single "Forest on the Hill", but still have a relatively small following of about 1k on Twitter. However, the band have recently been confirmed for a slot at this year's T in the Park festival on a smaller stage. The band have an infinitely uplifting vibe and are incredibly catchy.
Contact: Website and at @HunterTheBear on Twitter.

Octavians
Similar to: Drenge, The Maccabees, The Neighbourhood
Octavians are a small indie rock band from Cardiff. I've given the band promotion before on my 8tracks after talking to them on Twitter, but they have already released an EP, "From One Minute to Another", and have a new EP scheduled for release soon.
Contact: Twitter: @weareoctavians
Vocals: Sam Baker. Guitar: Iuean Lewis. Bass: Zac Read. Drums: Alex Tabero.

Headroom
Similar To: Citizen, Seahaven, Basement

Headroom are a 4-piece Alternative/Indie/Emo band from Manchester. The band are touring with Pop Punk heavyweights Citizen on their UK tour, but have only released one EP and have a homemade music video for "Slung". 
Vocals/Bass: Ben. Guitar: Paolo & Roger. Drums: Ross.
Contact: Twitter: @headroomuk

Empire Nights
Similar To: The Black Keys, Ed Sheeran, Modern Baseball
Empire Nights, formerly You Are The Empire, are a 4 piece Indie Rock band from my hometown, Taverham. They have participated in a similar project before as You Are The Empire.
Vocals: Daniel Holmes. Guitar: Stokely Howard. Bass: Ed Richardson. Drums: Sam Jenkins.
Contact: Twitter: @Empire_Nights
I'm good friends with Stokely from the band, and being a local band they could be very easy to work with.

I also have a few American bands that were originally shortlisted, such as Abandoning Sunday, The Boys After, Short Stories and Old Again, but the criteria states that bands have to be British.

Music Video Analysis: Modern Baseball // "Your Graduation"

For this essay I have chosen to analyse a track called "Your Graduation" by pop punk band Modern Baseball from Philadeplhia. The track is taken from their latest album, "You're Gonna Miss It All", released on Run For Cover Records in 2014, and the music video was directed by Kyle Thrash.

Modern Baseball come under the broad genre of pop punk, but tend more towards an 'indie rock' side with the style of their other tracks- "Your Graduation" happens to be their most 'in-your-face' track, with other songs such as '@chlo3k' and 'Tears Over Beers' being a lot calmer and more indie, similar to other bands such as The Front Bottoms. The genre of pop punk, however, has general characteristics of youth angst, heartache, loneliness and bad times in the past whilst looking on to better things, and music videos are often performance based. "Your Graduation" is the "stand out track" on the album, with high-speed instrumentals and more "hardcore" vocals, potentially widening the audience for the band, at Brendan Lukens discusses uncertainity, regret and his unfortunate luck in love.

Relationship between lyrics and visuals
"It's been three whole years of me, thinking 'bout you everyday"
After looking closely into the video, meaning between the video and lyrics does become more apparent, as different representations could be drawn. Brendan, the singer who we are first introduced to, sings in an almost lazy, careless manner, which links to the hopeless undertones of the lyrics. The first lyric, "It's been three whole years of me thinking 'bout you everyday, sometimes for hours sometimes in passing", is reflected by the video as he is shown with 8 different girls throughout the course of the video, and yet in all of them he has a completely blank expression on his face and is not looking at the girl(s). Zoom outs are utilised here to show that this mentality is a result of his surroundings. The lyric is illustrated through this as it shows how he has been unlucky in love and nothing is right unless he is with the person he has been thinking about for so long. Another potent lyric is when the narration-based lyrics spot Brendan's ex, the girl who he has been thinking about, on the stairs at a party "too drunk to stand" and wonders whether he will stay with the new man forever. At the end of the video, the scenario switches, and the girl is left looking blankly into the camera at her Graduation, an intertextual link, and Brendan walks away, as the band sing, "Go ahead and walk away." 

Relationship between music and visuals
The relationship between the music and the visuals is also quite apparent. The scenes cut to the beat and after each lyric, further enhanced when the drums kick in to keep the pace up, giving the piece more rhythm. In instrumental sections, the band is depicted playing in the street in front of a crowd of enthusiastic, typical fans of the genre, [2:11]. Notable areas where the pace of the visuals change are at the first chorus, at around 1:03, where cuts are regular after every few beats, and certain images such as a rainy night are shown, connoting the angst further, and at the end of the track where the drums become more aggressive, and the visuals reflect this with a series of fast-paced cuts to show different situations in the same room, possibly further depicting the turbulent relationship. Other notable cuts are at 1:14, where the screen goes black in time with a cymbal before the next line of the chorus. During the performance based sections, birds eye views are used where the drummer is looking up to the camera whilst singing or performing, and the audience looks down on the crowd in the street for the most part, which could signal how the singers are looking up for hope with regards to their unrequited love (1:39: "Remember all those countless nights where I told you I loved you.. oh just forget it!") Pans and other movements are used during the performance sections to represent how everyone gets into the song at around this section as it where it picks up, and cuts are much faster and more frequent than in the pre-chorus. Interestingly though, during the main instrumental at the end, at 2:17, slow-motion shots are used, to show the crowd and the skateboarder (stereotypically a characteristic of the genre) which could represent how people are lost in the music and are focused on having a good time and forgetting their troubles.

"Oh just forget it!"
Does the video make use of close-ups of the Artist and Star Image Motifs?
Close-ups are used continuously throughout the video, both to detail the narrative and to create the star image motif- Modern Baseball are a relatively small band with a niche fanbase, and hence would look to expand on that by including performance based scenes in their video. By including scenes with the crowd passionately singing along, crowd surfing in the street and grabbing the artist, they increase the demand for the artist as it makes them seem more popular, but still keeps to the image the band wants to portray of themselves, such as the angst and meaningful lyrics. However the close-ups of Brendan are also used to detail the narrative and construct meaning, as he seems lost and blank in the repeated zoom-out motifs that are featured in the video. By contrast, Jake (the drummer) is portrayed more through the close-ups, as although like Brendan he is the only one that looks at the camera and connecting to the audience, he actually interacts by singing along during his sections, as he is not featured in the narrative side as such.


References to the Notion of Looking?
The references to looking in the video are not in a sexual manner as such, and the artist is not being highlighted prominently, but there is evidence of sexual display, for instance at the party, Brendan is shows centrally whilst everyone around him is enjoying the party, and notably there is a couple on his left kissing on the sofa. The main references to "looking" would be where Brendan looks into the camera and not around him, whilst the females are all looking/talking at him, and he does not see this as he is so fixated by the grudge-like resentment of his ex that is being portrayed.

Intertextual References?
There are a few intertextual references within this music video. The video could be compared to Modern Baseball's video for earlier single, "The Weekend", which has a very similar structure, especially at the start where Brendan is centralised looking into the camera singing, which is likened to the sections where he looks blankly at the camera in Your Graduation. There is also a repeated image of the crowd enjoying themselves and having a good time whilst the band performs, drinking and such. The other intertextual reference would be the name of the song itself and how it is represented through the video- "Your Graduation" is not mentioned once in the song itself, leaving the audience to interpret why the song is titled this, from the video I have interpreted it to be the stage when the girl walks away from the narrator, as the video seems to regress backwards through the narrative to go back to the start- at the end, good times are shown in a quick montage before the roles are reversed and the girl, presumably the ex, is left looking into the camera, and is then left. The "Graduation" could be literal, or could represent finally finishing and moving on life. The beginning of the video is left unanswered as to meaning, but it features scenes that are displayed throughout the video, such as the swings, the skate park and the party.
"Go ahead and walk away."

Is the Music Video performance, narrative, or concept based?
Videos of this genre are generally performance based with a very minimal narrative, however "Your Graduation" incorporates a much deeper narrative and a more varied performance based video. Instead of the band performing at a concert or tour like in other pop punk videos, the band are performing to a crowd in the street, quite intimately but also aggressively. The narrative allows for more meaning to the lyrics to be constructed and allows the audience to feel more of a connection with the artist, which could possibly lead to the development of sales and popularity increase.

To conclude, "Your Graduation" is a narrative and performance based video that portrays a turbulent end to a relationship and the issues that followed in its aftermath, and how it effected the narrator, but also how people can relate to and enjoy the music of the band.

Thursday, 19 June 2014

Welcome to my new Blog!

Hello! This is my new blog for A2 Media studies, where I will be posting all my updates with regards to my coursework. I will be focusing on music videos, digipak production and other pieces to form a promotional package for an unsigned artist.

Firstly, here is a playlist of my 5 favourite music videos, as choosing just one was a tough decision!


The first is "Elevated" by State Champs. The video shows the band performing live and features cameos from lots of other artists on the same record label [Pure Noise]. I've chosen it as the video perfectly encompasses the atmosphere and culture associated with the pop-punk genre, and the video matches the upbeat, motivating lyrics, of finding where you belong and having a good time whilst you're there. Also it's ridiculously catchy.

The second is an acoustic track called "Drown" by Front Porch Step. I chose it as it is one of my favourite ever songs, and the simplicity of the video and lonely location enhances the power of the emotional lyrics. The track is widely renowned as one of the saddest songs in the genre, with raw emotion, "melancholy, tragedy, hopelessness and desperation" - but it tells Jake's story of heartbreak with passion.

Thirdly, Modern Baseball's "Your Graduation" is a narrative and performance based video that uniquely captures the tone and message of the music through a somewhat different style of narrative to represent a dysfunctional relationship at college. The video sees a different perspective of the performance style, where it is not played at a show but instead incorporated into the narrative- making for a very "fun-to-watch" video.

Mayday Parade's "Oh Well, Oh Well" is another one of my favourite songs but the video is very abstract, and is in the structure of a animated comic strip to detail the narrative. Being one of the most played songs on my iTunes (which should be considered a huge achievement), I feel the video leaves enough open to the imagination as to what the song means to an individual, but also creates a unique tale of two fictional characters in a battle for love, one of whom is based on lead singer Derek.

Lastly, Neck Deep's pop-punk anthem "A Part of Me" propelled them into stardom, with over a million views on the video now, which utilises location and narrative to match the meaningful and heartfelt lyrics. Relatively simplistic, the video relies on the act and the lyrics to convey the meaning of the song, which is done well in the picturesque setting.

As you can see my music taste is quite varied, and I'm open to and enjoy all forms and genres of music, it's my passion- hence, I'm looking forward to working with a talented artist/band that I could promote, and into exploring each of these genres through research and analysis.

I hope you enjoy my selection of tracks and I will continue to update this blog over the next year!
(My previous blog from AS level can be found here)

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